the portfolio

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Case Studies

Client win: Ellis Injury Law

Paid Social + Content Strategy

The challenge
The firm wanted to increase qualified case inquiries while also growing their Instagram presence with more intentional, performance-driven content.

Our approach
We launched a 90-day paid social pilot using newly filmed content and a focused campaign strategy. Creative, targeting, and messaging were continuously refined based on performance to drive both traffic and real case inquiries.

Results

90-day pilot

  • 6,414 link clicks from Instagram paid social

  • 11 signed cases, at the firm’s lowest acquisition cost of any marketing channel

  • 1,393 new Instagram followers, supporting long-term brand growth

Ongoing performance

  • Campaign continued beyond the pilot due to strong results

  • 28 signed cases year-to-date, driven by the same paid social strategy

Why it worked
Clear goals, strong creative, and ongoing optimization based on results, not guesswork.

Client win: Marsh House Rum

Organic Social Strategy

The challenge
The brand had a solid product and audience, but engagement was inconsistent and growth had plateaued. The goal was to increase meaningful interactions and attract more engaged followers without paid support.

Our approach
We refreshed the organic content strategy to focus on clearer themes, stronger creative direction, and content designed to spark interaction. Posting cadence and formats were adjusted based on performance and audience behavior.

Results (90 days)

  • Doubled content interactions, increasing overall engagement

  • 909 total interactions, driven by updated organic strategy

  • 230 new Instagram followers (up 210%), with higher engagement quality

  • Stronger consistency and clearer brand presence on social

Why it worked
A focused organic strategy, intentional content, and continuous refinement based on what the audience responded to.

Behind the Lens: OUR Content Gallery

We specialize in beautiful, story-driven content that shows off your brand and delivers results.

Want to see real client case studies from a particular industry? Submit a contact form and let us know in the comments.

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WHAT OUR CLIENTS ARE SAYING

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WHAT OUR CLIENTS ARE SAYING *

  • Rob Nelson, Sally's Apizza

    “Working with Melody is like having a secret weapon in your corner - She brings a rare kind of clarity to the chaos. Her approach to the process is calm and grounded and she has an excellent understanding of what is relevant and necessary for each element of the project. Every idea has purpose, strategy and substance. I absolutely love working with her and her team!”

  • Brett Dougall, Creative Director, Marsh House Rum

    “Working with Melody over the past few years has been nothing short of inspiring. She combines deep expertise with a fresh perspective, always asking the kind of thoughtful questions that challenge you to think bigger and smarter. That rare blend of knowledge, creativity, and curiosity makes her a true force—and she brings it all with a smile and infectious positivity. I always look forward to our collaborations, not just because of the energy she brings, but because she truly gets us, our brands, and how to elevate them. With Melody, I know we're in exceptional hands.”

  • Nicole Pace, Casino Marketing Director

    “Collaboration and partnership during the creative process are essential for a successful campaign, and Melody exemplifies professionalism, creativity, and business acumen to achieve outstanding results. Melody's extensive background in digital marketing, social media strategy, and business conversion has benefited every project I have submitted to her. What excites me most about working with Melody is her incredible follow-through and attention to detail; she treats every project as if she is an integral part of the creative team.”

Let’s work together!

Whether you need help with social media, strategy, content, or full-service digital marketing support, we’re here to make it happen. Tell us a bit about your business and what you’re looking for—we’ll be in touch soon!

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